We provide intelligent, creative and diverse campaigns for the arts and the third sector, carefully tailored to the needs and ambitions of each project. Working with clients from inception to realisation, we are with you every step of the way, ensuring that your communications are always strategic and seamless.
In a changing media landscape, we are flexible and fleet-of-foot, maximising every possible opportunity for coverage across the full spectrum of print, broadcast, digital and social media. Our approach is open-minded and innovative; we never stop looking for new ways of getting your project seen and talked about.
We don’t do smoke and mirrors, and what you see is what you get. Our relationships with clients are about honesty and mutual respect - we only work with people and projects we believe in, and we work extremely hard to make them a success.
Claudia’s career began in personal publicity at CLD Communications, where she worked on premieres, junkets and photo shoots. She then moved to Deliberate PR, looking after arts and culture clients, with her projects including international media coordination around the sale of Jonathan Yeo’s portrait of Malala Yousafzai at Christie’s in New York, and the press preparations for ABBA’s 40th anniversary. She worked on the launch of several books for both Bloomsbury and Saqi Books.
She was most recently Head of Press & PR at Shakespeare’s Globe, leading the campaign around Emma Rice’s first season. She coordinated several large events, including BBC Radio 2's 500 Words competition with the Duchess of Cornwall and Tom Hiddleston in attendance. She had the joy of working with Emma Draper to coordinate the media for the multiple celebrations for the 400th anniversary of Shakespeare’s death, including working closely with the White House and US Embassy teams for President Obama’s visit to the Globe.
She studied Politics at Durham University, holds a Diploma in Public Relations and is a member of the Chartered Institute of Public Relations.
Emma began her career at the human rights charity Reprieve, working on communications around landmark legal cases on torture and extraordinary rendition against the British government. She also assisted with fundraising from trusts, foundations and statutory bodies. She went on to become Head of Communications at an NGO dealing with privacy and surveillance issues. During her time there she raised over half a million pounds in new funding, oversaw a successful application for UK charity status and helped grow the organisation’s staff from four people to fifteen.
Emma then pivoted into the arts, joining the press office at Shakespeare’s Globe, which she ran for three years. She oversaw press and PR around the opening of the new Sam Wanamaker Playhouse, the Shakespeare 400 celebrations in April 2016 and the Globe’s tour of Hamlet to every country on earth, as well as leading publicity campaigns for dozens of theatre productions. She subsequently gained experience in the West End as Senior Publicist at The Corner Shop PR.
Emma holds a First Class degree in English from Trinity College, Cambridge and a Graduate Diploma in Law from City Law School. She is currently working on her first novel.
We have varied and extensive experience of running press and publicity campaigns for theatre (from major West End productions to tiny fringe shows), books (fiction and nonfiction) and the visual arts, both nationally and internationally. More broadly, our in-house backgrounds mean we are well-versed in the art of shaping and protecting an organisation's brand.
We offer copywriting both as part of your publicity campaign and as a stand-alone service. Whether you need an article or comment piece ghostwritten for a newspaper, a corporate mission statement reassessed and rewritten, or simply some website copy, do get in touch.
The media landscape is constantly diversifying into new territories, and formats like videos and podcasts can attract larger and more diverse audiences than traditional print or broadcast. We can commission filmmakers and producers and manage every aspect of creating new digital content for you to use in promoting your project.
FUNDRAISING AND DEVELOPMENT
We have extensive experience of fundraising from trusts, foundations and statutory bodies, and can assist with finding possible sources of new income and drafting funding applications and reports. We can also help with applications for charity status from the UK Charity Commission.
We believe that the distinction between ‘online’ and ‘offline’ media is increasingly artificial, and that any coherent campaign must seamlessly integrate mainstream print, broadcast, online and social media. We are happy to take on responsibility for a project’s Twitter, Facebook and Instagram accounts as part of a publicity campaign.
We are both professionally trained in managing crisis communications for the arts and have extensive experience in this field. We can advise on the best courses of action at each stage of a crisis, help you plan for all possible eventualities, media train key spokespeople and draft press statements, allowing you to regain control of the narrative before lasting damage can be done.
We understand that dealing with the press can sometimes be daunting and time-consuming. We have worked with up-and-coming talents encountering the media for the first time, as well as managing large campaigns for some of the UK's best-known actors. Whether you are interested in building your profile or simply managing existing levels of media attention, we'll be with you every step of the way.
Recent Press Releases
Classic Spring, a new theatre company from former Artistic Director of Shakespeare’s Globe Dominic Dromgoole, announces year-long celebration of Oscar Wilde at the Vaudeville Theatre. Download the press release here
Time To grab back
GRABHIMBYTHEPUSSYCAT joins the fight to 'grab back', aiming to raise at least $1,000,000 for charity. Download the press release here
Emma Rice’s new company, Wise Children, backed by Arts Council England. Download the press release here
HamletScenen relaunches Shakespeare Festival with stunning ‘Nordic noir’ Hamlet, in the grounds of the Danish prince’s castle in Elsinore this August. Download the press release here
Cycling Shakespeare troupe The HandleBards back on tour with A Midsummer Night’s Dream and As You Like It. Download the press release here
Belarus Free Theatre
Dinner with a side order of dissent: Belarus Free Theatre announces the second Kitchen Revolution, an intimate evening of dinner and debate about the future of LGBTQI and abortion rights in the UK. Download the press release here
We are passionate about what we do and we like to work with like-minded people. No project is too big or too small, so whether you’re a well-established artist or producer, or just starting out, please get in touch for an informal chat about how we could work together.